Dell software chief: We don't want to become a standalone software company

Dell software chief: We don't want to become a standalone software company Dell outlined its software strategy on Wednesday, casting the growing business as a secondary,dell inspiron 1564 bd-combo drive but key, component to the company's enterprise product offerings in the long run. Dell is not looking to become a standalone software company, but wants to build dell inspiron 1564 blu ray drivesoftware products that it can attach to its server, services, networking and storage offerings, said John Swainson, president of the software group, during a speechdell inspiron 14r(n4110) blu ray drive at the company's analyst day, which was webcast. [ Discover what's new in business applications with InfoWorld's Technology: dell inspiron 13 (1318) dvd driveApplications newsletter. | Get the latest insight on the tech news that matters from InfoWorld's Tech Watch blog. ] Swainson, the former CEO at software firm CA, was hired by Dell in February with the aimdell inspiron 14 (1464) blu ray drive to unite the company's disparate software offerings into a single unit. He spent the first few months assessing the existing assets and envisioning the company's long-term software dell inspiron 14 (1464) bd-combo dirvestrategy. "We're not going to stand up as an independent software business dell inspiron 14 (1440) blu ray driveat Dell." Swainson said. "I hope to catalyze the software work that's going on in the company." Dell is known primarily as a hardware vendor, but is building its product portfolio to offer a complete dell inspiron 14 (1440) bd-combo drivesoftware and services stack with the hardware. Dell went on an acquisition spree, acquiring eight companies in the last calendar year including security company SonicWall dell inspiron 14 (1464) dvd driveand thin-client hardware and software company Wyse Technology. After Wyse, Dell acquired two software companies in a week-- Clerity and Make Technologies -- which helpdell inspiron 1200 dvd drivedell inspiron 1150 dvd drive migrate mainframe workloads to industrydell inspiron 14 (1440) dvd drive standard servers. Dell is not randomly looking for software pools that are profitable, Swainson said. Instead, dell inspiron 1300 dvd drivethe focus is to offer software that makes it easier to manage and secure devices and PCs, and also to offer appliances and servers with business intelligence and cloud applications. The company is also tying service-delivery models closer to hardware, and wants to offer bundles to instantly deploy IaaS (Infrastructure-as-a-Service) and SaaS (Software-as-a-Service) offerings. Dell is putting to work technologies acquired from its recent and earlier purchases as it tries to integrate hardware and services, Swainson said. The company hopes to initially develop mobile-device management software that will help manage and secure mobile devices and PCs, Swainson said. The company will implement software technologies from Kace, SonicWall and Wyse in the software. Management of data and devices is also getting complex as dell inspiron 1100 dvd drivemobile devices are increasingly used, and the new software could help midmarket customers, Swainson said. "We've got this tremendous market opportunity ... to really attach software into those businesses," Swainson said. Device management could be tackled with Kace, which is a line of management appliances that tracks software compliance and hardware configurations and changes. Dell is adding software layers to the Kace appliances that bulk up the management capabilities for a wider range of devices. Swainson also said that some of the thin-client software technologies from Wyse would be used to manage dell inspiron 1000 dvd drivethe mobile devices and PCs. The company earlier this year acquired AppAssure, which will provide cloud-based data backup and recovery services for mobile devices and PCs, Swainson said. Mobile-device management software attaches well to mobile devices and provides a great opportunity for Dell to sell higher-margin products, Swainson said. Dell said it hopes to ship new consumer and business tablets with the Microsoft's upcoming Windows 8 OS. Microsoft has not yet announced a release date for the OS, but it is expected to come sometime later this year. Other software areas being explored by Dell include analytics and business intelligence software, around which the company can build specific integrated appliances and servers, Swainson said. Dell already offers Quickstart data-warehousing appliances, which comes standard with Boomi software, to connect public cloud services and on-premise applications. Boomi is also key to Dell's pursuit of application service delivery functionality in a SaaS model, which Swainson said is being targeting at the untapped market outside the U.S.